About Impact Terms


The immediate goal of Impact Terms is to provide practical guidance on protecting the mission of social enterprises and on structuring transactions. The long-term goal is to significantly increase financial capital for the social sector.

By publishing successful and innovative impact deal terms, entrepreneurs and investors can more easily access previously-developed deal terms, lowering the cost of deal negotiation and documentation, speeding the conclusion of transactions, and increasing the velocity of capital deployment.

Furthermore, providing sound practices for impact investing and guidance on alternative investment structures for entrepreneurs, investors, and intermediaries will lead to better investment outcomes and solidify the impact thesis of transactions.

History of Impact Terms

When Bruce Campbell and Diana Propper De Callejon launched ITP in 2015 they had the idea that ITP would facilitate increased social and environmental impact through increased deal flow. ITP would provide accessible and actionable content on emerging impact investing trends and innovations.

They visioned impact investing becoming more mainstream when impact entrepreneurs, investors, and service providers could have a place to share term sheets, case studies; to converse about innovative structures (ownership and investment structures), terms (investment, impact measurement and exits) and impact outcomes; as well as connect as providers and consumers of impact services.

In 2018, Toniic Institute assumed leadership of ITP with a mandate to power it into a free and publicly accessible resource that lowers barriers to entry into impact investing while empowering impact entrepreneurs.

With the support of our funders, we are happy that we have initiated a rebuild of the ITP site to ensure that it can host an easily navigable library of best practice terms, innovations and case studies, be a platform for robust conversation as well as a marketplace for connecting with impact practitioners.
We are happy you are here, we hope ITP inspires you to amplify your impact!